01 Objective
Move Hyundai's partnerships across NRL, AFL and cycling beyond logo placement into content that uses the talent and entertains audiences with something they'd choose to watch.
02 Opportunity
A partnership works hardest as a content engine. The talent, the cars and the fan base were already there; the opportunity was a repeatable format built around them.
03 Teknique
Working as an extension of Hyundai's partnership team, we built the strategy and creative behind every piece, including a multi-year Steve "Beaver" Menzies-led campaign designed for wide scope and repeatable formats.
One Hyundai partnership contains comedy, premium automotive work, social content and multiple deliverables, across 16:9 hero films, 9:16 social cuts and 30-second TVCs.
04 Result
1.3 million
organic social views in under eight weeks for the 2026 campaign, with TVC content playing in dealerships nationwide. Behind it, a catalogue of audience-first content that keeps the partnership working between seasons.
